{"id":5972,"date":"2021-02-11T01:23:25","date_gmt":"2021-02-11T00:23:25","guid":{"rendered":"http:\/\/www.2tonemedia.nl\/?page_id=5972"},"modified":"2021-02-18T15:01:32","modified_gmt":"2021-02-18T14:01:32","slug":"2tone-homepage-en","status":"publish","type":"page","link":"https:\/\/www.2tonemedia.nl\/?page_id=5972","title":{"rendered":"2Tone Media (EN)"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; centered_text=&#8221;true&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; font_color=&#8221;#d8d8d8&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;]<div data-midnight=\"nectar-slider\" class=\"parallax_slider_outer \"><div  data-transition=\"fade\" data-overall_style=\"classic\" data-flexible-height=\"true\" data-animate-in-effect=\"none\" data-fullscreen=\"true\" data-button-sizing=\"large\" data-button-styling=\"btn_with_count\" data-autorotate=\"5000\" data-parallax=\"true\" data-parallax-disable-mobile=\"\" data-caption-trans=\"none\" data-parallax-style=\"bg_only\" data-bg-animation=\"ken_burns\" data-full-width=\"true\" class=\"nectar-slider-wrap \" id=\"nectar-slider-instance-1\"><div class=\"swiper-container\"  data-tho=\"auto\" data-tco=\"auto\" data-pho=\"auto\" data-pco=\"auto\" data-loop=\"true\" data-height=\"785\" data-min-height=\"\" data-arrows=\"false\" data-bullets=\"true\" data-bullet_style=\"see_through_ar_visualized\" data-bullet_position=\"right\" data-desktop-swipe=\"false\" data-settings=\"\"> <div class=\"swiper-wrapper\"><div class=\"swiper-slide\" data-desktop-content-width=\"auto\" data-tablet-content-width=\"auto\" data-bg-alignment=\"center\" data-color-scheme=\"light\" data-x-pos=\"left\" data-y-pos=\"middle\" ><div class=\"slide-bg-wrap\"><div class=\"image-bg\" style=\"background-image: url(https:\/\/www.2tonemedia.nl\/wp-content\/uploads\/2021\/02\/IMG_5461-2-scaled.jpg);\"> &nbsp; <\/div><\/div><div class=\"container\">\n\t\t\t\t\t\t<div class=\"content\"><h2 class=\"ns-heading-el\"><img src=\"http:\/\/www.2tonemedia.nl\/wp-content\/uploads\/2021\/02\/2Tone-transparant-witomlijnd-e1612883042843.png\" align=\"left\" \/> <br><\/h2><p  ><span><br>\r\n<br>\r\n<br>\r\n<br>\r\n<br>\r\n<br>\r\nLaunching <em>The Breath of the Bellows<\/em> in 2021.<\/span><\/p><div class=\"buttons\"><div class=\"button transparent\">\n\t\t\t\t\t\t\t\t\t\t <a class=\"white\" href=\"http:\/\/www.2tonemedia.nl\/?page_id=5992\">About the film.<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/div><div class=\"button transparent\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"white\" href=\"#AboutEN\">About us.<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/div><\/div><\/div>\n\t\t\t\t\t\t\t\t<\/div><!--\/container--><div class=\"video-texture \"> <span class=\"ie-fix\"><\/span> <\/div><\/div> <!--\/swiper-slide--><div class=\"swiper-slide\" data-desktop-content-width=\"auto\" data-tablet-content-width=\"auto\" data-bg-alignment=\"center\" data-color-scheme=\"light\" data-x-pos=\"left\" data-y-pos=\"middle\" ><div class=\"slide-bg-wrap\"><div class=\"image-bg\" style=\"background-image: url(https:\/\/www.2tonemedia.nl\/wp-content\/uploads\/2021\/02\/IMG_4801-2-scaled.jpg);\"> &nbsp; <\/div><\/div><div class=\"container\">\n\t\t\t\t\t\t<div class=\"content\"><h2 class=\"ns-heading-el\"><img src=\"http:\/\/www.2tonemedia.nl\/wp-content\/uploads\/2021\/02\/2Tone-transparant-witomlijnd-e1612883042843.png\" align=\"left\" \/> <br><\/h2><p  ><span><br>\r\n<br>\r\n<br>\r\n<br>\r\n<br>\r\n<br>\r\nLaunching <em>The Breath of the Bellows<\/em> in 2021.<\/span><\/p><div class=\"buttons\"><div class=\"button transparent\">\n\t\t\t\t\t\t\t\t\t\t <a class=\"extra-color-gradient-1\" href=\"http:\/\/www.2tonemedia.nl\/?page_id=5992\">About the film.<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/div><div class=\"button transparent\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"extra-color-gradient-1\" href=\"#AboutEN\">About us.<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/div><\/div><\/div>\n\t\t\t\t\t\t\t\t<\/div><!--\/container--><div class=\"video-texture \"> <span class=\"ie-fix\"><\/span> <\/div><\/div> <!--\/swiper-slide--><div class=\"swiper-slide\" data-desktop-content-width=\"auto\" data-tablet-content-width=\"auto\" data-bg-alignment=\"center\" data-color-scheme=\"light\" data-x-pos=\"left\" data-y-pos=\"middle\" ><div class=\"slide-bg-wrap\"><div class=\"image-bg\" style=\"background-image: url(https:\/\/www.2tonemedia.nl\/wp-content\/uploads\/2021\/02\/IMG_4766-2-scaled.jpg);\"> &nbsp; <\/div><\/div><div class=\"container\">\n\t\t\t\t\t\t<div class=\"content\"><h2 class=\"ns-heading-el\"><img src=\"http:\/\/www.2tonemedia.nl\/wp-content\/uploads\/2021\/02\/2Tone-transparant-witomlijnd-e1612883042843.png\" align=\"left\" \/> <br><\/h2><p  ><span><br>\r\n<br>\r\n<br>\r\n<br>\r\n<br>\r\n<br>\r\nLaunching <em>The Breath of the Bellows<\/em> in 2021.<\/span><\/p><div class=\"buttons\"><div class=\"button transparent_2\">\n\t\t\t\t\t\t\t\t\t\t <a class=\"white\" href=\"http:\/\/www.2tonemedia.nl\/?page_id=5992\">About the film.<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/div><div class=\"button transparent_2\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"white\" href=\"#AboutEN\">About us.<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/div><\/div><\/div>\n\t\t\t\t\t\t\t\t<\/div><!--\/container--><div class=\"video-texture \"> <span class=\"ie-fix\"><\/span> <\/div><\/div> <!--\/swiper-slide--><\/div><div class=\"container normal-container slider-pagination-wrap\"><div class=\"slider-pagination\"><\/div><\/div><div class=\"nectar-slider-loading \"> <span class=\"loading-icon none\">   <\/span> <\/div> <\/div> \n\t\t\t\t\t\n\t\t\t\t\t<\/div><\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; 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overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;500&#8243;][\/vc_column][vc_column column_padding=&#8221;padding-8-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; top_margin=&#8221;0&#8243; background_color=&#8221;#000000&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; zindex=&#8221;1&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][nectar_animated_title heading_tag=&#8221;h5&#8243; style=&#8221;color-strip-reveal&#8221; color=&#8221;Accent-Color&#8221; text=&#8221;How it began&#8230;&#8221;][vc_custom_heading text=&#8221;About <em>2ToneMedia<\/em>&#8221; font_container=&#8221;tag:h2|font_size:42|text_align:left|color:%23ffffff|line_height:52px&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text css=&#8221;.vc_custom_1613656340909{margin-top: 30px !important;margin-bottom: 30px !important;}&#8221;]2Tone Media was founded in 2012 as a partnership between <strong>Roeland Heerema <\/strong>and <strong>A\u2019lok Choy<\/strong>. Roeland has a background in journalism, A\u2019lok works as a graphic designer and film productions, and together they are enthralled by the sound of the bandoneon.<\/p>\n<p>Their documentary film project started when instrument maker Harry Geuns, from Belgium, showed them the mechanics that makes the bandoneon\u2019s sound so unique, and told the unfamiliar European history of the instrument that is commonly only associated with Argentina. And so they embarked on a journey of visual storytelling through Europe, meeting the passionate protagonists who constitute the world of the bandoneon.<\/p>\n<p>The project accelerated when they joined forces with <strong>Helena R\u00fcegg<\/strong>, who has been playing the bandoneon since 1992. As a journalist for German public radio and TV, she made many features involving a wealth of interviews with the great musicians, composers, and other key players of bygone eras of the instrument.<\/p>\n<p>Together they decided, after several years of preparation, to produce<span style=\"color: #3366ff;\"> <strong><a style=\"color: #3366ff;\" href=\"http:\/\/www.2tonemedia.nl\/?page_id=5992\"><em>The Breath of the Bellows<\/em><\/a><\/strong> <\/span>in 2021, during the centennial year of Astor Piazzolla.[\/vc_column_text][nectar_cta btn_style=&#8221;see-through&#8221; heading_tag=&#8221;h5&#8243; text_color=&#8221;#2f4eff&#8221; button_color=&#8221;default&#8221; link_type=&#8221;regular&#8221; alignment=&#8221;left&#8221; display=&#8221;inline&#8221; link_text=&#8221;Meet the team&#8221; url=&#8221;#TeamEN&#8221; padding_right=&#8221;30&#8243;][nectar_cta btn_style=&#8221;see-through&#8221; heading_tag=&#8221;h5&#8243; text_color=&#8221;#2f4eff&#8221; button_color=&#8221;default&#8221; 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tablet_width_inherit=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][nectar_animated_title heading_tag=&#8221;h5&#8243; style=&#8221;color-strip-reveal&#8221; color=&#8221;Accent-Color&#8221; text=&#8221;Who we are&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221; column_margin=&#8221;80px&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;top-bottom&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;5px&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; delay=&#8221;50&#8243;][team_member image_url=&#8221;5895&#8243; bio_alt_image_url=&#8221;5965&#8243; team_memeber_style=&#8221;bio_fullscreen_alt&#8221; image_loading=&#8221;lazy-load&#8221; name=&#8221;A&#8217;lok Choy&#8221; job_position=&#8221;Film &amp; Graphics&#8221; team_member_bio=&#8221;A\u2019lok was trained as a graphical designer, establishing his media company On\/Off Media (www.on-off.nl) in 1988 in The Hague, The Netherlands. Ever since, he made a career of visual productions, specializing in the offshore industries. He produced film and photographs for companies such as Allseas, SBM Offshore, Seaway Heavy Lifting, the Dutch Tax Authorities, Heineken, and Shell. Moreover, he has been a frequent footage supplier to National Geographic and Discovery Channel, and he travelled the world on several occasions to make short films.<br \/>\nA\u2019lok discovered the bandoneon listening to Gotan Project, and became passionate about the beauty and mechanics of the instrument. 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His research focuses on the role that emotions play in the brain when we make decisions. Throughout multiple studies, Roeland showed that music is a powerful means of inducing emotions and provoking the brain to cause physiological responses. Roeland did his prior degrees in Delft, Leiden, and Utrecht in The Netherlands. Part of his undergraduate curriculum was a degree in journalism, during which he trained in film and interviewing.<br \/>\nRoeland is fascinated by culture and folklore in general, and has been dancing the Argentine tango for years. 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She also studied the bandoneon as a main subject while at the Tango department of the Rotterdam Conservatory Codarts from 1993 to 1998. As a soloist she performed with the German orchestras Bamberger Symphoniker, SWR Symphonieorchester, WDR Rundfunkorchester, and with Juan Diego Florez, she performed with the BBC Symphony Orchetra. As of 1999, Helena equally composes music for radio dramas, lectures, dance, and theatre productions.<br \/>\nHelena has also been working as a journalist since 1992. She wrote for several the editorial board of the German broadcasters WDR and Deutschlandfunk. In 1999, her book \u201cTango, Geschichte und Geschichten\u201d (Tango, History and Stories) was published at DTV Premium. 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